BFG Strategic Advisory · M&A · Commercialization
Strategic advisory forhealthcare's next chapter.
BFG Consulting brings 25+ years building, scaling, acquiring, commercializing and exiting businesses across consumer health, diagnostics-adjacent healthcare, nutraceuticals, telehealth, beauty and retail.
We've spent two decades building, scaling, acquiring and exiting businesses across health and wellness — not advising from the sidelines. That operating experience shortens the distance between a strategic decision and a closed transaction.
The Engagement Arc
Building investor-ready platforms and omnichannel businesses spanning healthcare, telehealth, retail, DTC, marketing, ecommerce, fulfillment and subscription models.
Operators first
Direct experience across telehealth, nutraceuticals, diagnostics and medical devices — not theoretical sector coverage.
Relationship-led
Two-plus decades of relationships across labs, manufacturers, physicians, regulators and retail buyers.
Full transaction lifecycle
From investor-ready platform building through diligence, negotiation, close and commercialization.
Deep, operator-level fluency across health and wellness.
Consumer healthcare & retail scale, proven at national reach.
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Retail doors reached, including Walmart, Target, Kroger, CVS, Walgreens, Rite Aid, GNC and The Vitamin Shoppe
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Years building, scaling, acquiring, commercializing and exiting businesses
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National retail partners with direct commercial relationships
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In sales generated from $3M in deployed capital within three years (Next Gen Health)
National Retail Partners
Omnichannel Capabilities
Four disciplines, one continuous engagement.
Direct operating experience across the healthcare and diagnostics ecosystem, applied to positioning, regulatory strategy, and go-to-market decisions.
- Telehealth and physician network strategy
- Nutraceutical and longevity positioning
- Medical device and regulatory positioning
- FDA / FTC compliant commercialization
- AI-enabled healthcare marketing
Direct operating experience across the healthcare and diagnostics ecosystem, applied to positioning, regulatory strategy, and go-to-market decisions.
- Telehealth and physician network strategy
- Nutraceutical and longevity positioning
- Medical device and regulatory positioning
- FDA / FTC compliant commercialization
- AI-enabled healthcare marketing
Current Advisory Focus
Businesses commercializing laboratory testing, personalized supplementation, and FDA-approved, research-grade therapies.
Two decades of relationships, put to work on your timeline.
Through these relationships, we aim to materially shorten the timeline required to identify acquisition candidates, perform commercial diligence and accelerate commercialization.
Let's discuss what you're building.
Whether you're evaluating an acquisition, preparing for an exit, or need a commercialization partner, we typically respond within one business day.